Drawn from data collected with 45,000 consumers in 15 countries across 2019, 2020 and 2022, this report highlights the trends and opportunities for producers of functional foods, beverages, and supplements to meet consumers’ immune-support needs.
Scientific evidence suggests that prebiotic fiber structure plays a critical role in delivering consistent and predictable gut health benefits in individuals with varying gut ecosystems. However, not all prebiotics affect the gut microbiome equally.
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