NutriLeads and FMCG Gurus Webinar to Explore Gut Microbiome Insights and Prebiotic Product Opportunities on 13 November

NutriLeads BV and FMCG Gurus are teaming up to present a webinar on November 13 about emerging consumer health trends and new scientific insights into the gut microbiome.

The session will focus on the growing prebiotic market and new opportunities for consumer product manufacturers to tap into the latest research and consumer interest in gut health. The one-hour webinar, scheduled for 16:00 CET / 10:00 EST, is now open for registration.

The webinar, “Unlocking New Insights from the Gut Microbiome,” will help marketers and food scientists:

• Evaluate how consumers are taking a proactive approach to health, and what this means for the prebiotics market.
• Determine what the key reasons are for purchasing prebiotics and what claims on products are most influential on purchasing habits.
• Understand what can be done to educate consumers more about prebiotics and the role they play in facilitating a healthy lifestyle.

The webinar will feature three speakers:

• Mike Hughes, Head of Research and Insights, FMCG Gurus. Mike has over 17 years of experience analyzing consumer trends, attitudes and behaviors and currently leads the research and insight division at FMCG Gurus. He has a particular interest in highlighting how consumer attitudes and behaviors can often differ and what the true meaning of trends are for the industry.

• Sue McKay, Ph.D., Nutrition & Health Manager, NutriLeads. Dr. Mckay is responsible for the research and development of scientific evidence to support the launch of Benicaros®, the company’s award-winning precision prebiotic. Previously, she worked as Nutrition and Health Manager for Upfield (now Flora Group) and in various R&D roles in the Nutrition & Health department of Unilever. Dr. McKay obtained her Ph.D. at Erasmus University Rotterdam and held post doc positions at the University of Utrecht and the University of Groningen.

• Shawn Talbott, Ph.D., Chief Scientific Officer, Amare Global. Dr. Talbott is responsible for Amare’s research, development and product formulation. Dr. Shawn leads all aspects of the development of new product formulations and specifications, as well as clinical and experimental research, product claims substantiation and technical support. His 20+ years of experience developing nutritional products that have generated more than $1 billion in sales.

The webinar will also be available on-demand, allowing registrants to watch live or at their convenience after the event.