December 14, 2022 – NutriLeads BV announced today that it has expanded global distribution of BeniCaros®, the company’s clinically proven immune-support ingredient for foods, beverages and supplements, through an agreement with Maxcare Inc. in Taiwan.

BeniCaros is a natural, soluble prebiotic carrot fiber that accelerates healthy immune responses through a unique dual mechanism of action. BeniCaros trains the immune system by preparing innate immune cells to respond faster and selectively increasing beneficial gut microorganisms and their metabolites that support immune health. Clinical research shows that healthy individuals taking BeniCaros felt better faster and reported significant reductions in the severity and duration of common cold symptoms following a controlled challenge.

Based in Taipei, Maxcare specializes in clinically supported, science-based nutraceuticals, fruit and botanical extracts with numerous product applications. Maxcare has broad expertise and resources for product development, marketing and consumer education, and logistic services.

“Maxcare is an excellent partner for creating commercialization opportunities for BeniCaros in Taiwan,” said Joana Carneiro, Ph.D., NutriLeads Chief Executive Officer.  “As Taiwan’s leading distributor of specialty ingredients, Maxcare has extensive relationships with leading food, beverage and supplement manufacturers. It also has unmatched experience in all aspects of product development and marketing.”

Steve Wu, general manager at MAXCARE Inc., said: “After the COVID-19 pandemic, people are more focused on their own health, especially their immune health. BeniCaros is patented and provides clinically proven immune support. It is our pleasure to be working with the NutriLeads team and we look forward to opportunities for BeniCaros to improve people’s health and overall wellness.”

BeniCaros is an eco-friendly natural ingredient that is off-white in color, water soluble, odorless, tasteless and pH and heat stable. It is also Kosher, Halal, non-GMO, vegan and vegetarian and available in an organic version. A recommended daily serving of BeniCaros is only 300 mgs.

November 28, 2022 – NutriLeads BV today announced an agreement with Kilyos Nutrition to distribute award-winning BeniCaros®, a functional ingredient clinically proven to accelerate healthy immune responses, in Brazil.  The companies will seek approval from the Brazilian Healthy Regulatory Agency (ANVISA) to use this soluble prebiotic carrot fiber for use in foods, beverages and supplements.

BeniCaros trains the immune system to respond faster through a dual mechanism of action that prepares innate immune cells for a heightened state of readiness and selectively increases beneficial gut microorganisms and their metabolites that support immune responses. Clinical research shows consumers taking BeniCaros felt better faster and reported significant reductions in the severity and duration of symptoms following a controlled challenge with a mild common cold virus.

“We are pleased to partner with Kilyos Nutrition to make our remarkable immune-support ingredient BeniCaros available in the largest market in South America,” said Joana Carneiro, Ph.D., NutriLeads Chief Executive Officer.

Brazil is one of the countries with the highest potential for consumption of products that contribute to personal health, wellness, and an improved immunity. With more than 20 years of human nutritional expertise, Kilyos Nutrition will open the door to BeniCaros in Brazil, providing an excellent quality and highly differentiated ingredient to the Brazilian market.

“We would like to thank our partner NutriLeads for the opportunity to include BeniCaros in the Kilyos portfolio,” said Dr. João José Name, Kilyos Nutrition Medical Director. “BeniCaros is an ingredient of proven effectiveness in promoting health and immunity for individuals. Being able to offer such a promising ingredient to the Brazilian population makes us very excited. We will certainly see great projects from this partnership.”

BeniCaros, scientifically known as RG-I (Rhamnogalacturonan-I), is a soluble prebiotic fiber upcycled from carrot pomace.  A clinical study utilizing a controlled challenge with a common cold virus found that just 300 mgs. of BeniCaros daily accelerated protective immune responsiveness, reduced airway symptom severity (20-33%) and duration (25-43%) and minimized the impact on quality of life.

Eco-friendly BeniCaros is off-white in color, water soluble, odorless, tasteless and pH and heat stable. It is also Kosher, Halal, non-GMO, vegan and vegetarian and available in an organic version.

November 15, 2022 – An organic version of BeniCaros®, the award-winning immune health ingredient for foods, beverages and supplements, is now available upon request, NutriLeads BV announced today.

BeniCaros is a soluble prebiotic carrot fiber known as RG-I (Rhamnogalacturonan-I) that trains the immune system to respond faster.  Clinical research shows BeniCaros’ dual mechanism of action accelerated and strengthened healthy cellular and gut-initiated immune responses to significantly reduce the severity and duration of common cold symptoms. BeniCaros is sourced from upcycled carrot pomace.

“BeniCaros is earth friendly, people friendly and clean label,” said Joana Carneiro, NutriLeads’ Chief Executive Officer. “Organic certification expands BeniCaros’ versatility as an immune-support solution for a broad range of products in the nearly $200 billion global organic food and beverage market.”

Certification of BeniCaros Organic assures manufacturers and formulators that this product complies with strict standards covering every aspect of production. This includes seeds, soil conditions, weed and pest management, storage and recordkeeping. BeniCaros has a completely traceable supply chain and is manufactured using a proprietary, all-natural extraction and purification process that utilizes only water.

BeniCaros Organic was certified by SKAL, the national organization in the Netherlands that ensures compliance with European Union organic regulations. Under an equivalency agreement, products certified to EU or USDA organic standards may sold, labeled and represented as organic within the European Union and the United States.

BeniCaros is off-white in color, water soluble, odorless, tasteless and pH and heat stable. It is also Kosher, Halal, non-GMO, vegan and vegetarian and now available in an organic version.

Publication honors cutting-edge, science-based natural nutritional ingredients

October 6, 2022 – NutriLeads BV announced today that its patented immune health ingredient BeniCaros® has won the 2022 Nutrition Industry Executive award for the Immune Health category.  Each year the publication honors “the most cutting-edge and advanced natural branded nutritional ingredients backed by science.”

A panel of five health and nutrition experts evaluated nominated products in several categories based on the following criteria:

• Product Research/Evidence/Bioavailability
• Sustainability/Traceability/Certifications (if applicable)
• Consumer Need
• The “Impressiveness Factor”

“We are gratified to receive this honor,” said Joana Carneiro, Ph.D., Chief Executive Officer of NutriLeads. “This award reflects the hard work and dedication of everyone at NutriLeads and our trusted partners.”

BeniCaros is a soluble prebiotic carrot fiber known as RG-I (Rhamnogalacturonan-I) that trains the immune system to respond faster when challenged. BeniCaros has a unique dual mode of action prepares innate immune cells for a heightened state of readiness and selectively increases beneficial gut microorganisms and their metabolites that support immune responses.

Peer-reviewed clinical research shows that 300 mgs. daily of BeniCaros accelerated protective immune responsiveness, reduced airway symptom severity (20-33%) and duration (25-43%) and minimized the impact on quality of life following a controlled challenge with a common cold virus.

The awards panel praised BeniCaros for its strong scientific support.

“BeniCaros is safe to use and can easily be consumed on a daily basis by a wide range of consumers. It is well sourced and characterized from field to point of use. The supporting scientific and clinical research documents are of very good quality and help substantiate a structure function claim that the ingredient can support the immune system.”

– Yair Steve Henig, Ph.D., Chief Science Officer, Caligenix, Founder of Henig Consulting

“I like this novel nutraceutical from carrot pomace, with two human clinical studies demonstrating effectiveness in immune health, with concurrent prebiotic benefits.”

– Gene Bruno, MS, MHS, RH(AHG) – Senior Director of Product Innovation, Twinlab Consolidation Corporation

Ruud Albers, Ph.D., NutriLeads founder and Chief Scientific Officer, will present clinical research demonstrating the effectiveness of BeniCaros at 11:00am on November 2 at the SupplySide West Supplier Presentation Theater, booth #3077, in the exhibition hall at Mandalay Bay, Las Vegas. His presentation is titled, “Meeting Post-Pandemic Consumer Demands in Immune Health.”  NutriLeads will also showcase BeniCaros at display #3876 on November 2 and 3.

October 3, 2022 – NutriLeads BV will present clinical research demonstrating the effectiveness of BeniCaros®, the company’s natural immune health ingredient for foods, beverages and supplements, at 11:00am on November 2 at the SupplySide West Supplier Presentation Theater, booth #3077. SupplySide West, one of the largest international trade shows for health and nutrition industry professionals, will be held from October 31-November 4 at Mandalay Bay, Las Vegas.

Ruud Albers, Ph.D., NutriLeads founder and Chief Scientific Officer, will discuss research showing that 300 mgs. of BeniCaros daily accelerated protective immune responsiveness, reduced airway symptom severity (20-33%) and duration (25-43%) and minimized the impact on quality of life following a controlled challenge with a common cold virus. His presentation is titled, “Meeting Post-Pandemic Consumer Demands in Immune Health.”

BeniCaros is a soluble prebiotic carrot fiber known as RG-I (Rhamnogalacturonan-I). BeniCaros trains the immune system to respond faster through a dual mode of action prepares innate immune cells for a heightened state of readiness and selectively increases beneficial gut microorganisms and their metabolites that support immune responses.“BeniCaros is a first-of-its-kind ingredient that delivers multiple health benefits,” said Dr. Albers. “Its powerful dual mechanism of action is unique among immune health ingredients. The clinical results show BeniCaros can help minimize the impact of everyday health challenges so consumers can stay focused on what matters to them.”

NutriLeads will showcase BeniCaros in gummy products that attendees can sample at its display (#3876) adjacent to the Supplier Presentation Theater. The highly popular gummy format is just one of the endless application possibilities for which BeniCaros is ideally suited.

BeniCaros is sourced from upcycled carrot pomace, which contributes to a circular economy and makes this clean label product also eco-friendly. In addition, BeniCaros’s attractive formulation profile – tasteless, odorless, water soluble and heat/pH stable – makes it compatible with most foods, beverages and supplements.

September 29, 2022 – NutriLeads BV, a health ingredients company, launched a new consumer insights report today which shows that consumer views on immune health have changed fundamentally in the wake of COVID-19. The report draws on extensive data gathered by research company FMCG Gurus through consumer surveys conducted with 45,000 consumers from 15 countries across 2019, 2020, and 2022.

According to the report, not only is immune health significantly more important to consumers, immune health is also perceived to have a far-reaching impact on long-term health and wellbeing. Two-thirds of consumers worldwide say immune health is their top health priority over the next 12 months—more than digestive health, heart health, or any other health issue. In addition, some 78% of consumers view poor immune health as being easily susceptible to long-term health problems.

“It’s clear that during the pandemic, consumers have been paying attention to their immune health more than ever before,” says Joana Carneiro, NutriLeads CEO. “This research shows us that the experience of living with the pandemic is likely to have a lasting effect. Consumers are more knowledgeable about immune health and place more importance on improving it on the longer term.”

Among the trends highlighted in the report is the greater number of consumers (40%) who are taking a proactive approach to their immune health even if they believe they are in good health.

What’s more, consumers are taking a holistic approach to their wellbeing, incorporating exercise and fresh food in their lifestyle, and paying attention to digestive health and mental wellbeing.

At the same time, consumers expect more from immune health products. Eight in 10 global respondents to the survey say the top three claims they want to see on the label of immunity products are scientifically validated and clinically-proven (82%), multifunctional benefits (79%), and helps lead a healthy lifestyle (79%).

NutriLeads develops natural, plant-derived ingredients that are scientifically and clinically proven to strengthen human health. The company’s first product is BeniCaros®. To read the consumer insights report and learn more, visit www.benicaros.com.

6 September, 2022 – NutriLeads BV announced today that it has signed a commercial agreement with Royal DSM to bring premix and market-ready solutions to the U.S. supplement market. These products will feature BeniCaros®, NutriLeads’ natural, award-winning functional ingredient for immune health.

The partnership will enable accelerated innovation and product development of premixes and other custom solutions that support immunity via gut modulation, the top consumer health priorities, according to FMCG Gurus’ Prebiotic Global Report, 2022. The agreement brings together BeniCaros, a unique ingredient clinically proven to accelerate immune responses, and the unmatched product development expertise and broad-market access of Royal DSM, a global purpose-led science-based company.

“We are pleased to partner with DSM to accelerate the availability of BeniCaros to U.S. consumers through innovative new premix and market-ready solutions,” said Joana Carneiro, PhD, NutriLeads Chief Executive Officer. “DSM’s deep expertise in every stage of product development will help BeniCaros more quickly achieve its tremendous potential.”

BeniCaros is a bioactive polysaccharide (fiber) derived from upcycled carrot pomace. It trains the immune system to be fit year-round through a unique dual action that both prepares innate immune cells and stimulates beneficial gut microorganisms that accelerates immune responses. Peer-reviewed clinical research demonstrates that BeniCaros accelerated protective immune responses and significantly reduced the severity and duration of symptoms after a controlled challenge with a common cold virus. BeniCaros’ small daily serving size of just 300 mgs makes it well-suited for premixes and combination products.

“Consumers increasingly recognize the link between immune health and gut health, as well as the importance of well-balanced microbiota to their overall health,” said Martin Dos Ramos, Vice President, Human Nutrition & Care, Dietary Supplements, DSM. “BeniCaros is an attractive, science-based immune health ingredient that supports these top consumer health concerns. We see excellent potential for product innovation. This agreement further strengthens our end-to-end offerings across the entire product development cycle and supports our partnership with customers to shape and drive new markets.”

August 23, 2022 – NutriLeads BV announced today the appointment of Joana Carneiro, Ph.D. as Chief Executive Officer, effective immediately. NutriLeads is a pioneer in functional food, beverage and supplement ingredients that include award-winning BeniCaros® for immune and gut health. Co-founder and former CEO Erik Dam is stepping down from the company as it is accelerating into the next growth phase.

Dr. Carneiro joined NutriLeads in April 2022 as Chief Commercial Officer with responsibilities for sales, marketing and business development. She previously held several leadership positions in both research and development and commercial operations during a decade at DSM, the global health, nutrition and biosciences company. Her positions included Global Commercial Operations Director and Global Business Director with P&L responsibility for ingredient businesses serving several segments of the food and beverage market. She led multidisciplinary business teams and developed and executed growth strategies that resulted in strong sales and increased market share. Dr. Carneiro has a doctorate in Chemical Engineering from the Delft University of Technology.

“Joana is ideally suited to lead the company as it transitions from its research and development stage to a global commercial business marketing innovative functional ingredients to manufacturers and formulators worldwide,” said Sanne Melles, Chairman of the NutriLeads Supervisory Board. “The combination of her scientific expertise and real-world success leading and growing B2B ingredient businesses will help us realize the tremendous potential of BeniCaros and NutriLeads’ patented RG-I technology platform.”

“I’m thrilled to lead our company to the next level,” said Dr. Carneiro. “We have an innovative technology platform with numerous health applications and a natural immune health ingredient (BeniCaros) with a unique dual mechanism of action that is unlike any other in the natural products industry. Equally important, we have a great team that is passionate about partnering with manufacturers to bring our bioactive ingredients to the market so people everywhere can live happier and healthier lives.”

Mr. Melles recognized Mr. Dam’s contributions to NutriLeads. “On behalf of the Board, we thank Erik and wish him the best. We will build on the foundation he helped create.”

“After co-founding NutriLeads in 2014 it has been an exciting journey together with the excellent and passioned team,” said Mr. Dam. “The launch late 2021 of our immune ingredient BeniCaros in the US market and the transition to a commercial health ingredient company are just a couple of highlights. As we now reach the next phase of our growth strategy it is a good time to handover my position as CEO to Joana Carneiro. I wish her and the team all the success needed to drive the business forward.”

BeniCaros is a bioactive polysaccharide (fiber) derived from upcycled carrot pomace. It trains the immune system to be fit year-round through a unique dual mode of action that both prepares innate immune cells and stimulates beneficial gut microorganisms that accelerates immune responses. Peer-reviewed clinical research demonstrates that just 300mgs daily of BeniCaros accelerated protective immune responses and significantly reduced the severity and duration of symptoms after a controlled challenge with a common cold virus.

July 13, 2022 – BeniCaros®, a natural immune health ingredient for foods, beverages and supplements from NutriLeads BV, received top honors in two categories at the prestigious NutraIngredients-USA Awards today.

BeniCaros won the 2022 NutraIngredients-USA Award in the Nutrition Research Project category that recognizes “the best game changing nutrition research projects that push the boundaries of nutritional science.” The innovative, science-based ingredient is also an active ingredient in Stem & Root Daily Immunity from Bayer, which was named “Product of the Year” in the immune support category.

BeniCaros is a patented bioactive polysaccharide (fiber) known as cRG-I (rhamnogalacturonan-I) derived from upcycled carrot pomace. It trains the immune system to be fit year-round through a unique dual mode of action that both prepares innate immune cells and stimulates beneficial gut microorganisms that support immune responses. A recently published peer-reviewed clinical trial demonstrated that just 300mgs daily of BeniCaros accelerated protective immune responses and significantly reduced the severity and duration of symptoms after a controlled challenge with a common cold virus.

Stem & Root Daily Immunity combines BeniCaros and zinc in a novel formula that strengthens the immune system. In addition to solid science, BeniCaros enables Daily Immunity to offer consumers a sustainability value proposition as an upcycled and renewable ingredient.

“We are gratified to receive these prestigious honors for BeniCaros,” said Erik Dam, Chief Executive Officer of NutriLeads. “Our team, along with our research partners at numerous medical and scientific institutions, have worked diligently over the past decade to discover and develop this exciting new ingredient. We thank our partners at Bayer for making BeniCaros available to consumers who want to strengthen their immune and overall health.”

BeniCaros is supported by strong clinical research. It improves responsiveness of innate immune cells and increases beneficial microorganisms and production of their metabolites in the gut to further strengthen immune health. “The combination of direct effects on innate immunity and prebiotic effects provides a powerful dual mechanism of action that is unique among immune health ingredients,” said Dr. Ruud Albers, NutriLeads co-founder and Chief Science Officer.

Since its commercial launch last year, BeniCaros has earned several coveted industry honors. It received a 2021 Health Innovation Award from Food Ingredients Europe. Earlier this year BeniCaros was a finalist for a NutraIngredients Europe award in the Nutrition Research Project category.

May 30, 2022 – In an effort to continue to grow the company’s US footprint, NutriLeads announced today it has appointed Steve Meredith (General Manager of NutraHealth LLC) as a new US Representative for NutriLeads.  With over 20 years of experience selling specialty ingredients with clinically proven health benefits, Meredith will be a key asset in the company’s growth strategy. 

 “We are thrilled to bring on Steve; he brings a true passion for the industry, deep nutritional expertise, and a strong sales acumen. Steve’s addition to our team will greatly enable us to better cater to our US customers and the unique positioning that BeniCaros® offers,” says Joana Carneiro, Chief Commercial Officer responsible for sales, marketing and new business development.  

Meredith’s early pharmaceutical industry experience consists of both Quality Control and Assurance experience across pharma and nutrition. Meredith’s later career history consists of over 20 years of experience selling branded specialty ingredients with demonstrated clinically proven health benefits for companies ranging from TSI Health Sciences, Biothera, PLT Health Solutions, and Gencor. Meredith spent over ten years as VP of Sales of North America for Biothera, representing the immune health ingredient, Wellmune. His background demonstrates a strong commitment to bringing efficacious ingredients to the market.  

Steve joins the NutriLeads team with a high degree of optimism for the company’s future. He is particularly excited about one of NutriLeads’ more recent developments; “After more than ten years of focusing on the immune health category via Wellmune, I have never been more excited about the potential of an ingredient than with BeniCaros®. BeniCaros® is an award-winning ingredient with strong clinically demonstrated immune benefits. This ingredient is naturally sourced from the cell wall of carrots and as such, BeniCaros® is a leading example of plant-sourced ingredients with clinical benefits,” exclaims Meredith. 

BeniCaros is a clean-label, natural, and clinically proven immune health ingredient that trains your immune system to be fit via a dual mode of action. BeniCaros® is the commercial name for a unique polysaccharide (fiber), also known as cRG-I (rhamnogalacturonan-I upcycled from carrot pomace). A recently published breakthrough clinical trial demonstrated that BeniCaros® improved immune response and resilience in a validated Rhinovirus respiratory infection model. It can easily be integrated into a variety of dietary supplements, functional foods, and beverages without affecting taste or texture.